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The Mystery of the Too Shy Promo Pack!

September 4, 2012

Kajafax are always interested in unusual items and today’s feature is a bit of a curiosity.

What have for you today recently came into our possession as a part of a job lot, and is described as a “promo pack” for debut number one single Too Shy. The pack consists of a red label 12” (test) pressing of the single complete with rubber stamped text that simply says Kajagoogoo – no song title.  The plain white outer sleeve is hand written with the title “Too Shy eye to eye” and has that musty smell and paper discolouration that only 30 years in storage can bring!  Inside the sleeve is the vinyl complete with liner, and two black and white 10×8 promotional photographs of the band, as photographed by Sheila Rock.

Items like this always attract interest on site, and we are hoping that somebody can throw a little light on the history of this pack.  Is it simply a marriage of singular items bundled together for convenience, or did EMI Records issue these packs pre-release to radio stations to promote the band?  Whatever its history, the test pressing (if that’s what it is) is in mint condition as are the photographs and are surely of some historical relevance.

If you think you know more about this ‘promo pack’ please either leave a comment at the bottom of this post, or email us at with your views.

Thanks for reading KajaFax – your continued support is greatly appreciated by all at KajaFax HQ!

5 Comments leave one →
  1. Cris permalink
    September 4, 2012 11:06 am

    This is another in the series of marvellous items from Kajafax!!!
    Absolutely stunning, a part of history that brings you back in time to… 1983 (I know the musty smell and paper colour very well!)!!!
    Thank you guys as usual…

  2. Harry permalink
    September 4, 2012 6:00 pm

    This is a brilliant set. Top marks again to Kajafax!!!!

  3. Ben Giff permalink
    March 9, 2017 4:29 am

    My mum was actually the director of press and promotions for EMI when this was released in 1983, and I have the same test press copy in my possession, along with the gold disc presented for 500,000 UK sales of the single. My copy doesn’t have the photo’s (and unfortunately my mum is no longer around to ask) but it is the kind of package that EMI (and my mum) would have put together for a new release on the label so it seems pretty plausible that that was the case.

    • March 20, 2017 7:30 pm

      Thanks for that reply Ben – that’s really interesting. I have to say I am very jealous of the gold disc 🙂

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