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Limahl January – From 1983 to……1983!

January 7, 2012
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Limahl January – From 1983 to……1983!

As all Kajagoogoo fans are aware, Limahl has a new solo single release that will be available from all digital stores on January 10th, and we at KajaFax are extremely excited about it! ‘Limahl January’ is exactly that…a whole month of KajaFax articles dedicated to Limahl and his career past, present, and future…

KajaGooGoo

Today, we thought it only fitting to mention the song that started it all – Too Shy.  Limahl’s career as a recording artist had started a couple of years before as a part of pop group Brooks and of course as a solo artist under his real name, Chris Hamill.  In the summer of 1981, he placed the now infamous ad in Melody Maker.

I am 22, good looking, talented, with imagination, song writing ability and I need four musicians with the same qualifications. No Des O’Connor fans!

As a result, he joined a band called Art Nouveau. The band, by that time renamed Kajagoogoo, signed with EMI on July 14th, 1982 and the wonderful “Too Shy”, produced by Nick Rhodes and Colin Thurston was released.


The whole process of taking a single from the studio mixing desk to the record store was very different back in 1983.  In a world without the internet or widespread MTV, ‘traditional’ music media was king….we may not have had computers but we did have radios!  From the earliest test pressings to the number one position in the singles chart, the promotional wheel was constantly turning to get Kajagoogoo onto the television, the radio and of course onto the pages of pop magazines such as the now defunct Melody Maker, and Smash Hits! magazines. 

Here we have one of those early 7” vinyl test pressings, issued by EMI in November 1982:

KajaGooGoo

…and the subsequent promotional DJ copy of the single, issued to radio pre-release:

KajaGooGoo

The album, White Feathers was recorded over Christmas ’82 and the band made their first TV appearance on The Other Side of the Tracks in January ’83.  A week later Too Shy made the number one slot.  Here we have the 12” version of that release proudly displaying the famous Kajagoogoo logo still in use by the group to this day:

KajaGooGoo

KajaGooGoo

And what a number one it was, both here in the UK and in numerous territories all over the world!  As Limahl said when speaking with KajaFax in Wigan last year:

“When ‘Too Shy’ was number one, they couldn’t actually physically print enough copies…..they were selling 30,000 copies a day”

So popular has the song been that it has been re-worked and re-issued many times over the years, usually in a form that reflects the musical trends of the day:

KajaGooGoo

KajaGooGoo

KajaGooGoo

Incredible.

Fast forward 29 years.  The test pressing is largely obsolete, CD acetates are merely company issued CD-R discs, and the paper press release has been replaced by the Electronic Press Kit.  Internet websites like Facebook, YouTube & SoundCloud have largely replaced the national radio broadcasters in terms of promotion, and MTV now has a dozen competitors in the music television marketplace.  The one constant is the music however, and good music will always stand tall.  Maybe things are not so different from back in 1983 after all?

KajaGooGoo 

The brand new single, ‘1983’, will be on general release and available from all digital retailers from January 10th.

Please purchase your copy and help make it a huge success. Remember every sale counts towards that all important chart place!

KajaGooGoo

2012 KajaFax

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10 Comments leave one →
  1. Eric permalink
    January 7, 2012 2:27 pm

    Nice article. Not long to wait now until its 1983 !

    Exciting!

    • January 7, 2012 4:51 pm

      yeah, not long now. I know so many people who intend to download the song after hearing the snippet included on the promo video. I hope that is a sign of things to come and a measure of how well the public are going to receive the single.

      I have a sneaky feeling it is going to do really well…….fingers crossed.

  2. Denny permalink
    January 7, 2012 6:42 pm

    Ooooooooh I want that label 7″ 🙂

    Can’t wait for the single 🙂

    • January 7, 2012 9:05 pm

      🙂 yes, it’s a nice thing, Denny. I only acquired it recently.

      I have quite a few KGG and Limahl test pressings, but the 7″ Too Shy one is my fave. I also have a 12″ test press of Too Shy, also with a red label.

      I guess we never did a merchandise feature on test pressings as they are not much to look at – generic sleeves and blank labels are not very photogenic 🙂

      • Denny permalink
        January 8, 2012 4:18 pm

        I have a white label with the same date stamp on it and the radio promo 7″ above but have never seen a red label 7″ before. I have a number of 12″ promos (including the TS red label) with various coloured labels as well. I will have to keep an eye out now for the 7″‘s to go with them 🙂

      • January 8, 2012 6:47 pm

        it gets really addictive Denny. Frustrating too, as they come up so infrequently.

  3. January 8, 2012 11:40 am

    one of the remixes mentioned in the article is posted here: 🙂

  4. January 8, 2012 11:41 am

    and another here….

  5. January 8, 2012 11:42 am

    and finally here:

    🙂

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