KajaGooGoo then and Now!
Now That’s What I Call….a great idea! – Kajagoogoo then and ‘Now!’
The series of ‘Now That’s What I Call Music!’ compilation albums began their highly successful run back in 1983, and quite amazingly are still in production, some 28 years later! The series is currently on its staggering 78th volume!
No doubt that every KajaFax reader has at some time or another owned at least one.
Since its launch in December 1983, the ‘Now!’ brand has amassed over 100 million album sales, a remarkable achievement by any standards. The original idea was conceived by two Virgin Records executives, searching for a way to recycle hit singles and thus generate additional revenue for the company. What was to unfold over the next quarter of a century would indicate that they probably met their original objectives! The series supposedly took its name and logo from a 1920’s Danish meat advertising poster, which showed a pig listening to a whistling cockerel. The pig became the ‘Now!’ series’ mascot – at least for a while.
Kajagoogoo & Limahl were very much a part of the preliminary success of the ‘Now!’ albums, and their hits appeared on all of the earlier volumes of the series, with ‘Too Shy’, ‘Only For Love’, ‘Big Apple’, ‘The Lion’s Mouth’, ‘Too Much Trouble’, ‘Turn Your Back on Me’ and ‘Never Ending Story’ all making it onto the first four releases.
The ‘Now!’ franchise also produced a fine selection of video and Laserdisc compilations, many of which are now collectors pieces.
Video courtesy of nowmusic25:
It is no wonder that in 2008 when ITV Television commissioned a show to celebrate the success of that inaugural 1983 album that they invited Kajagoogoo to perform.
For those who missed it, here is that clip:
Now. That is what I call music.